The arrival of a national frozen custard chain in Sarasota, Florida, is more than just a sweet treat for locals and tourists alike. It's a story of family, community, and the power of a beloved dessert to bring people together.
A Tasty Tradition Comes to Sarasota
Whit's Frozen Custard, a national chain with a rich history, has opened its doors in the heart of Siesta Village, just a stone's throw from the renowned Siesta Beach. This isn't just any dessert shop; it's a place where memories are made and shared.
A Family Affair
The Fineberg family, with their roots in Buffalo, New York, has brought a piece of their childhood to Sarasota. Larry and Julie Fineberg, along with their three sons, Matthew, Drew, and Jason, have embarked on a journey to share their love for frozen custard with the community.
"We wanted to find a business we could build together," Jason Fineberg explained. "When we discovered Whit's, it felt like the perfect opportunity to bring a taste of our childhood to Sarasota."
Beyond Dessert: A Community Hub
What makes Whit's unique is its vision to become an integral part of Siesta Village. With its beach-inspired décor and a cozy outdoor patio, it aims to be more than just a dessert spot. It's a place where families can unwind after a day at the beach, friends can catch up, and visitors can create new memories.
"We want Whit's to feel like part of the Village," Fineberg said. "A place where people can relax and enjoy each other's company."
A Menu of Delights
Whit's menu is a custard lover's dream. From rich, creamy custard made fresh daily to over 300 rotating flavors, there's something for every taste. Their signature 'Whitsers' allow guests to create their own frozen custard masterpieces, blended with their favorite toppings. And let's not forget the 'Whitties' - frozen custard cookie sandwiches that are sure to satisfy any sweet tooth.
A Growing Presence
With nearly 100 locations across 11 states, Whit's Frozen Custard is expanding its reach. The Siesta Key store is the first in Southwest Florida, offering a taste of this beloved dessert to a new region.
Final Thoughts
The opening of Whit's in Sarasota is a testament to the power of community and the joy that a simple dessert can bring. It's a place where people can connect, relax, and create lasting memories. As a local, I'm excited to see how this new addition to Siesta Village will become a part of our community's fabric.
